Search Engine Optimization With Google, Yahoo And MSN

By Erik Hammond

 In this article I will review the similarities and differences between the ranking algorithms of Google, Yahoo and Msn. Google and Yahoo are considerably reasonably close in terms of off-page factors weighting compared to Msn, which is more on the on-page side. Like Google, Yahoo and MSN will discount obviously identical and unnatural looking anchor link text. Since these algos are frequently updated, I will only concentrate on those factors that do not. Otherwise, mayor updates should take place for them to be replaced by other/better methods.

The Google Factors.

It is a known fact that Google is focused on links. Therefore, it ranks them by quality and relevancy factors. With that said, on-page factors such as title keywords, content keyword density and relevance also influence the ranking of a given page. Google also looks into the “neighborhood” of your site analyzing outbound links. If you link to related quality sites with relevant content, search engines will associate your site with these “neighbor” sites.

The Yahoo Factors.

Yahoo tends to be the most active of the three when it comes to crawling. Not a general rule though. But in addition to its nature, having RSS on your site will get it more aggressive and frequently crawled. Similar to Google, Yahoo gives a lot of importance to inbound links, looking into factors like relevancy and anchor text, and heavily at volume of links. Their TrustRank is a form of PageRank, but with a special teleportation to a subset of high-quality pages. Yahoo search rankings appear to place extra importance on your site being listed in their directory, especially for highly competitive terms. Keyword density in title and content relevance also count.

The Msn Factors.

Maybe a substantial different from the other two, Msn normally gives more weight to the title text. Also, CSS optimization plays an important role at getting better rankings here. Msn is second to Yahoo on links volume, but the link analysis is reversed, analyzing inbound links for quality, anchor text keywords, and relevancy. Inclusion in the MSN endorsed directories would boost your site high in the SERPs. This fact still holds true, but its advantage has lessened with the new Live version. Content freshness is still very important, boosting rank of frequently updated pages.

Optimizing for all.

Yes, it is possible. Did someone said: wikipedia? Regardless of the algo differences of the mayor search engines, a site with great content that attracts users, and generates lots of natural occurring inbound links having great anchor text, has a great chance of replicating similar success. Of the off-page factors, quality of inbound links is the most important. Of the on-page factors the keyword density in the title. A good balance between conservative keyword density and other elements like RSS and CSS need to exist when used, since they all get particular boots or penalties with the search engines.

By Utah SEO Jose Nunez

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4 Key Steps To A Highly Successful Internet Business

By Elvira Clayton

 Planning and preparation are the keys to a successful online business. Too many companies and businesspeople lose thousands or even millions of dollars each year, simply because they fail to understand the real value of proper planning and implementation.

You have to be ready for any possible outcome and budget your time and resources appropriately. Here are 4 simple steps to take your business to the next level and stay successful for many years to come.

Step 1: Get The Necessary Information

Do your research and studies first before everything else. When you do transactions online, you have to be ready for possible questions and concerns by your clients and fellow marketers.

You cannot waste time researching just when the issue arises. In some cases, it may already be too late to find a solution; or you will have to waste more time repairing damages since you skipped getting vital information.

Allocate around 30 minutes or more at least per day to study your product or services. Spend time in forums talking to other experts and ask the same possible questions that your customers may have.

Know the competition. You will save more time managing the business if you know what your competition is up to. Talk to owners of related businesses, as well as clients, to find out if theyre cooking some new marketing strategies. Always stay updated with recent technologies and approaches so you can stay ahead of your competitors.

When getting information, you should always look out for new opportunities to improve your business. Make the necessary updates and upgrades to keep everything innovative. You should ask for client feedback all the time too, so that you can provide them with exactly what they need.

There are plenty of ways to stay ahead when it comes to fresh news. Reviews will help boost your reputation, as well as give you an insight on what clients truly need.

Step 2: Set Up Your Websites

Allocate time to come up with the best possible presentation for your products and services. Get some attention-grabbing graphics and indicate all the necessary details that will draw people toward your products.

Put a list of the frequently asked questions and answers on your site, so that you no longer have to spend time replying to emails or calls for the same questions being asked over and over again. Customers will most likely only contact you for individual concerns not included in the FAQs.

When setting up your web site, make sure that it is very easy to navigate. Most customers do not have the patience to figure out any complicated structure on a web page.

You only have a few seconds to grab your prospects attention, so make sure that all the necessary elements are in place, you communicate exactly what you want the visitors to do, and you deliver information in a precise manner.

Step 3: Advertise To Your Target Market

Targeting your niche market will boost the chances of successful sales, instead of just spamming online and getting very few or zero results.

You will save more time by talking to people who are actually interested to buy your particular products and services. There are plenty of ways to gather the right clients. You may join specific forums and online boards, or exchange links with other web site owners having related content.

There are many other ways to market your product online. Some of the most effective include:

- Social bookmarking your sites and non-self-serving sites at Digg, Stumbleupon, Propeller, etc. Most of them frown upon marketing activities, so its best to stay under the radar by posting at least 3 times more non-self-serving sites than your own.

- Creating simple videos and posting them at high-traffic video-sharing sites like Youtube, Metacafe, Yahoo videos, AOL videos, Revver, etc.

- Writing articles and posting them at high-page rank article directories like Ezinearticles, Buzzle, Goarticles, Searchwarp, Articledashboard, Amazines, Articlealley, etc. You may also post your content at content-sharing sites like Squidoo, Hubpages, Wetpaint, Google Knol, and Qassia.

Step 4: Finish the Sale

Aim to have every transaction lead to successful sales. Answer the questions and concerns of your clients. Make things easy and convenient for everyone involved, and you can boost the number of sales transactions you get per day.

Volume sales are very useful if you are trying to reach quotas or want to boost income quickly. In other occasions, you may want to profit from low quantity high-yield investments.

Once you get a client, make sure you do all means to satisfy them and re-assure them they have made the right decision. You should always provide optimal customer service, and follow up after they order.

The relationship between seller and buyer does not end with the payment and delivery of the product. You should continue the business relationship by asking the client about their concerns and suggestions. Find out how they find your product or service. Adjust your system to better cater to their future needs.

You may also give a second call or email message asking how the product is, and if they would like to claim a customer only discount on another product. You need to have effective customer service to be readily available to clients.

Its a lot easier to sell to a satisfied past customer than to find new prospects, so keep your customers happy and they would be willing to buy more often from you. Aside from enjoying repeat sales from satisfied clients, you will build a bigger network because happy customers will refer you to their friends and other potential buyers.

The internet is a great source of information, wherein you can avail of new techniques to keep your business fresh and new. Your staff should be very capable of handling a variety of clients, in order to keep up with their changing demands. Know how the market responds to your approaches. Create a plan on how you intend to deal with competitors in the long run. Your marketing and management approaches should always have a goal and specific time frame for accomplishment. Test and track different methods of doing business, select the winners, and continue to improve upon them.

Article Source : Article King Pro – Free Reprints and Distribution

Jeremy Gislason, owner of SureFireWealth Inc, the publisher of the self improvement series at http://www.mindmaptoriches.com certainly has the right mindset to be teaching others. A great Self Help Book “Mindmap to Riches” series can change the course of one’s life. Check out more on 4 Key Steps To A Highly Successful Internet Business

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